From research to a SaaS business case
MBA Thesis · Leonidas Boutsikaris
A people decision about a company's largest cost: salaries.
Today it is made in meetings, spreadsheets and from memory, using data scattered across many tools.
Reference customer NovaSoft: a European software firm with 120 engineers in 12 teams.
Source: Thesis §5.1: NovaSoft is the illustrative reference customer used in the case study.
A few experts are pulled into everything, which leads to burnout.
Deadlines slip when the right skill is unavailable.
With no written rationale, decisions feel arbitrary.
These are HR problems as much as operational ones: overload drives turnover.
Source: 90–200% of annual salary to replace an employee: Allen (2008), Retaining Talent, SHRM Foundation (cited in thesis §5.6). Overload → burnout & turnover: Maslach & Leiter (2016); Brooks (1995).
Source: Thesis §1 and §6.2 research questions; business-case question answered in Chapter 5.
Computes the cheapest plan that fits skills, capacity and deadlines.
✓ instant & optimal
✗ a black box
Developer, Manager and Stakeholder agents negotiate a plan.
✓ every decision has a reason
✓ small models, run locally
Tested on 18 staffing scenarios with 4 open-weight AI models.
Source: Thesis §3 (MILP and LangGraph multi-agent design); §4.1: 18 synthetic instances (3 sizes × 6 seeds); models in Table 1.

Source: Thesis §4.2 / Table 2: MILP mean 0.120 s, 95.6% completion. §4.3–4.4.1 / Table 3 & Figure 6: mean agent gap 7.0%; Phi-4-mini = 3.8B parameters (Abdin et al., 2024).
Augment managers, don't replace them (Raisch & Krakowski, 2021). People trust AI that is transparent and keeps humans involved (Glikson & Woolley, 2020).
Source: Raisch & Krakowski (2021), Academy of Management Review 46(1); Glikson & Woolley (2020), Academy of Management Annals 14(2). Thesis §5.2.
Turning the findings into a product: AllocAgent
A fair, explainable, near-optimal staffing plan for every team, inside the tools it already uses, with people keeping the final word.
GitHub, Notion, Teams & Workday. No new app to learn.
Engineers accept or decline in Teams; a manager approves.
Data stays in the EU / customer tenant; every decision is logged.
Source: Thesis §5.3 Product Vision and Design; Table 4 Platform Integrations.
Source: Thesis §5.3, Figure 9: Product Architecture of the Proposed SaaS Solution.
Source: Thesis §5.4, Table 5. Framework: Osterwalder & Pigneur (2010).
Land with the CTO, expand when HR joins as co-sponsor.
Source: Thesis §5.4 value proposition for two customer groups (Osterwalder et al., 2014).
Balanced scorecard (Kaplan & Norton, 1992); Huselid (1995); Fitz-enz (2009); Bakker & Demerouti (2007).
Source: Thesis §5.5. Kaplan & Norton (1992); Huselid (1995); Fitz-enz (2009); Bakker & Demerouti (2007); SPACE framework for team-level reporting.
Source: Thesis §5.5, Table 6: From Technical Metrics to HR and Productivity KPIs. HCROI per Fitz-enz (2009).
The free tier drives adoption through the marketplaces.
Source: Thesis §5.6 Pricing. Tier prices are the thesis's proposed list prices.

Source: Thesis §5.6, Table 7 (illustrative, conservative). Planning: 12 managers × 4 h/wk × 46 wks × €90/h × 50%. Capacity: 1.5% of €9.0M personnel cost (120 × €75k). Turnover: 2 leavers × 50% of €75k. Cost: 120 × €25 × 12 + €10k onboarding. ROI = (309,360 − 46,000) ÷ 46,000.

The planning-time saving alone covers the cost: about 116% ROI.
Capacity (+1.5%) and turnover (2 leavers avoided) are upside on top.
Source: Thesis §5.6: planning-time saving alone (€99,360) vs. €46,000 first-year cost ≈ 116% ROI. Each extra benefit added cumulatively from Table 7.

LTV:CAC = 3:1 · ~80% gross margin

EU market: TAM → SAM → 5-year target
Source: Thesis §5.6. ARR = 120 × €25 × 12. LTV = €36k × 80% margin ÷ 10% churn. Max CAC = LTV ÷ 3 (Skok, 2013). Market: >10M EU ICT specialists (Eurostat, 2026); 30% in large-enough teams ≈ 3M seats × €18 blended × 12 ≈ €650M; 0.5% of seats ≈ €3.2M ARR.
Mid-sized EU consultancies, where utilisation is revenue. Land via the free tier, expand when HR joins.
Work allocation can be high-risk, so the audit log & human approval become selling points.
Team-level reporting and the right to decline.
Stay platform-neutral; the optimiser is a fallback; benchmark every new model.
Source: Thesis §5.7. Beachhead strategy: Moore (2014), Crossing the Chasm. EU AI Act (Regulation 2024/1689), Annex III, point 4(b).
Transparency and human control are both the product's edge and its answer to regulation.
Thank you · Questions?
Leonidas Boutsikaris
Source: Thesis §4.4.1 (7.0% mean gap), §5.6 / Table 7 (573% ROI, €650M serviceable market), §5.8 and §6.